Rapid innovation diffusion in social networks.

Balanced clusters and diffusion process in signed networks

In this paper we study the topology effects on diffusion process in signed networks. Considering a simple threshold model for diffusion process, it is extended to signed networks and some appropriate definitions are proposed. This model is a basic model that could be extended and applied in analyzing dynamics of many real phenomena such as opinion forming or innovation diffusion in social netwo...

The Effect of Influence Tactics and Contingency Factors on the Adoption and Diffusion of IS/IT Innovations in Social Networks

Despite considerable research on both adoption and diffusion of IS/IT innovations, there is a lack of coherent understanding of the processes by which innovations diffuse within social systems. This research proposes that the nature of the innovation diffusion process will depend on the characteristics of the innovation, the personal attributes of the individual, the interpersonal relationships...

Innovation Diffusion, Social Networks and Strategic Marketing: Revisiting Medical Innovation with Agents

Determining the Factors Affecting the Acceptance of Social Cataloging Application and Its Adoption Rate based on Rogers' Diffusion of Innovation Theory at Chaharmahal and Bakhtiari Province’s Public Libraries

Purpose: The aim of this study is to determine the rate and the factors affecting the acceptance of social cataloging software by librarians of public libraries in Chaharmahal and Bakhtiari province based on Rogers's theory of diffusion of innovation. Design/methodology/approach: This research is a descriptive applied survey. The statistical population of the study includes all librarians wor...

Rewiring the network. What helps an innovation to diffuse?

A fundamental question related to innovation diffusion is how the social network structure influences the process. Empirical evidence regarding real-world influence networks is very limited. On the other hand, agent-based modeling literature reports different and at times seemingly contradictory results. In this paper we study innovation diffusion processes for a range of Watts-Strogatz network...